This season, Wrangler celebrates the 35th anniversary of Texas, the signature men’s fit. Launched in 1989, the timeless, straight silhouette was inspired by authentic cowboy cuts and classic Americana style and loved by ranchers and rebels alike. Since then, the Texas has become a popular style for all generations.
In a variety of washes, from classic indigo to vintage hues to black and taupe, this trusty icon made from premium materials has not only stood the test of time, but only gets better with age. The Texas has a simple, clean style inspired by the codes of the West. It sits at the waist, is cut with a straight leg and features patch pocket seams. The Texas range is also available in a slim version that is cut closer to the leg and is just as comfortable on the ranch as it is in the city.
The Spring-Summer 2024 campaign exemplifies the cross-generational appeal of the Texas silhouette. Filmed in the harsh landscape of the American desert, it showcases the perfect combination of soulful authenticity and effortless style that has led to the undeniable popularity of Texas.
A timeless original, the Wrangler Texas is, just like its wearer, the epitome of cowboy cool. It’s no surprise that the Texas has been the best-selling men’s model since its launch and will undoubtedly remain so for the next 35 years.
