Montblanc presents Legend Blue: The new chapter of a legendary story

Blue. The Montblanc brand’s most successful color to date.

Being a legend means rewriting the rules and inventing new rules. Legends go where no one has gone before. Legends leave their mark by living their lives with purpose and passion. This is the story of Montblanc, from its beginnings to today. The Montblanc brand has become a legend by rethinking and reinventing the culture of writing with exciting innovations and iconic designs. Montblanc Legend embodies exactly this attitude to life – always striving to overcome challenges on the way to success and to support others in achieving their own goals.

Montblanc Legend Blue shows a different side of the Legend man. His radiant personality, gentle strength and extraordinary foresight are captured in a fresh, woody-aromatic scent that is elegant, modern and timeless. The fast-paced world around him may be chaotic, but he remains calm and determined to overcome obstacles with effortless determination. An inspiring and authentic leader, he is a man of contrasts: he combines strength with gentleness, ambition with humility and leaves the traditions of the past behind.

Writing a new legend in inspiring blue

Truth, serenity, wisdom and confidence. The color blue is synonymous with many of the characteristics that define the Legend Man. It is also a color that is significant to the history of the house. From leather goods to watches and writing instruments, blue appears in many product designs and gives the wearer stability and vision to make their dreams come true in the blue sky – in their own unique way.

A multi-layered fragrance that reflects the facets of the Legend man

A fresh, woody, aromatic scent expresses the different facets of the Legend Blue man. The scent opens with a strong and aromatic accord of mint and lavender. It then reveals an authentic and masculine heart of cedarwood and sandalwood. In the base note, ambroxan and notes of moss intensify the fragrance experience.

A new, transparent bottle for a legendary fragrance

While retaining the signature curved shape of the original design, the Legend bottle reveals its interior for the first time through clear blue glass. The high-quality, silver cap is decorated with the Montblanc emblem and has the Montblanc lettering embossed between two black rings. An elegant and modern design that is at the same time unmistakably reminiscent of another legend: the Montblanc masterpiece.