To present the new Spring Summer 2024 Collection, Paul & Shark is launching a new chapter in the “A Father and Son Tale”, a story recounted through images, signature shots by Giampaolo Sgura and styling by Anna Dello Russo.
The stars of this story are still the internationally renowned actor Pierce Brosnan and his son Paris, as in the last campaign. Father and son are portrayed in a sequence of
frames that exude a sense of sharing, authenticity and timeless elegance.
The decision to portray them in a “non-place” to deliberately focus the story on the simplicity and emotion that is shared between a father and a son as part of a generational exchange.
Indeed, Sgura’s lens captures the spontaneity inherent to their gestures, looks, and embraces in a series of evocative shots where the deliberately neutral indoor setting places the profound essence of such an authentic relationship of complicity at the very heart.
The pieces from the Paul & Shark Spring Summer 2024 Collection also star alongside Pierce and Paris, standing out with their sea-inspired colour palette.
There are a myriad of light blue nuances, which intermingle with aqua green tones, as if on the surface of the open sea, while Paul & Shark’s iconic blue is still a staple, remaining the starting and finishing point for the entire campaign.
Faded pullovers and knit cotton polo-shirts are layered under light jackets and field jackets in waterproof and windproof Typhoon Platinum. Linen and cotton shirts, shorts and trousers complete the ensembles.
