Helping Your Company Thrive in the Online Arena by Jared Jaureguy

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Businesses in the digital age have a number of advantages at their disposal, but there are also plenty of challenges inherent to operating a company in an increasingly online commercial landscape. Data itself provides many key benefits to businesses, but it’s also the primary reason that companies are targeted by hackers. Here’s what you need to know to improve your company’s data security.

Password Security

A tried and true form of security predating the internet is the password, but it turns out that passwords provide little resistance for online hackers. While one might be able to deduce a password via publicly available information from social media, this isn’t even the worst part. Advanced software can allow hackers to “brute force” the login process by rapidly checking every possible combination until the correct one is found.

This makes passwordless authentication or MFA a virtual necessity in the modern age, especially for commercial entities. Simply put, MFA can supplement a traditional password with additional login requirements, and passwordless solutions use the same tech to ditch the password entirely. MFA has already been shown to thwart the vast majority of hacking attempts in which a password has been compromised, and passwordless prevents bad actors from making it that far to begin with.

Clean Data

A lot of work goes into gathering and utilizing data, and one of the most crucial steps in this pipeline is data preparation. The raw data collected by a given company can contain a variety of flaws that can present problems in terms of both accuracy and protocol when it comes to processing and analyzing that information, so it’s important to “clean” that data to ensure the best possible results. However, this also provides an important cybersecurity benefit. By keeping your important information well organized and free of redundancies, inaccuracies, and fluff, you can keep a better eye on the state of things and more effectively safeguard against cyber attacks.

Network Security

At the root of cybersecurity is your business’s private network, because this is the hub that connects all of its other online operations. Protecting your network is therefore critical to preventing your valuable data from falling into the wrong hands. This begins with network traffic monitoring that can help you identify threats before they happen by observing the IP addresses of users and, more importantly, the suspicious activity that might indicate a cyber attack in progress.

However, hackers use a variety of high tech tools to accomplish their goals, and you’ll have to fight software with software to stay ahead. Intrusion prevention and detection software are particularly important once an attack has already begun. Likewise DDoS attacks are a continual threat to businesses in particular. While they’re too elaborate to be a common problem, they are likewise too elaborate to prevent with human operators alone. Only DDoS prevention software can match the speed of an army of “zombie” devices that characterizes this threat.

Encryption and Decryption

One of the most critical aspects of cybersecurity is the encryption of data. Under the HTTP framework that underlies the internet as you know it, data is vulnerable during the countless exchanges that take place on any given day. However, most serious websites are bolstered with encryption and decryption algorithms to protect users and proprietors from data leaks and malware alike. Your business’s website should likewise be bolstered with encryption services. Not only will this protect you and your customers from harm, but it will also improve your SEO.

Increasingly, search engines like Google will prioritize secure websites over unsecure sites in search results to protect the average user, and that means that your company’s website will be much more visible if it has encryption services.

Protecting your company from hackers is a full time job. However, there are numerous simple steps that you can take to cover your bases and keep your data and that of your customers safe. Using these tips, you’re well on your way to proper cybersecurity.