Etro broadens its stylistic vision and elevates its shopping experience with the launch of ETRO UNIQUE, the brand new Made-to-Order service for men.
The recent inauguration of the first retail space exclusively dedicated to men’s tailoring, situated at Via Montenapoleone 5 in Milan, encapsulates an aesthetic journey that seamlessly weaves the House’s heritage and tradition with the contemporary consumer’s craving for uniqueness and individuality.
Accessible by appointment only, the Made to Order service empowers clients to choose from various silhouettes, actively participating in shaping the fit and details of their garment, spanning from classic elegance to a more casual taste.
Suits, jackets, gilets, and trousers are fully customizable, granting customers the flexibility to adjust the fit, tweak details, and select from a rich array of materials and personalization options within the collection.
The tailoring service, already established for several seasons in key markets such as Italy, North America and Japan, kicks off with the presentation of predefined silhouettes in three main fits – slim, regular, and comfort.
Clients can choose and combine distinctive elements for their garment from a diverse selection of 80 fabrics, 45 linings, 34 tie interlinings, 9 melton undercollars, and 28 different button styles.
In addition to Etro fabrics, the collection encompasses a wide range of materials provided by the House’s esteemed partners, including Dormeuil, PIACENZA 1733, Holland & Sherry and Drago Lanificio in Biella.
