Skin care redefined: GESKE develops customizable beauty tech for everyone

Modern skin care is undergoing a transformation – today’s beauty routine is individual, personalized and AI-supported. And it has a declared goal: to emphasize one’s own natural beauty. That’s exactly where GESKE connects. With the largest investment bonus ever in the beauty tech industry, GESKE has made it its mission to make professional high-tech devices accessible to everyone interested in beauty at home. A total of over 120 million euros went into the development of over 250 products in the GESKE range. The vision: a holistic yet affordable offering that redefines skin care. At the center is probably the most advanced skincare app, which is available free of charge for iOS and Android devices. The devices are currently available in stores and in some online shops. From December 2023, the products will be available in the in-house web shop at GESKE.com.

“Today, beauty is more individual than ever before. We promote this social progress with a holistic range of products that are perfectly tailored to different needs and ideas of beauty. We bring together innovative technologies and customization and are changing the world of beauty by making it accessible to everyone. Everyone should have the same opportunity to use skin care. That is our mission and we will not settle for anything less,” explains Ekaterina Cherne, Brand Director at GESKE German Beauty Tech. But GESKE goes one step further and offers its high-tech devices in eleven individual colors. This diverse color spectrum offers users the unique opportunity to turn their bathroom into a wellness oasis in their favorite color – with devices that not only impress technically, but also with their elegant design.

If you feel overwhelmed by the mass of information on the subject of skin care and not only want to be treated professionally, but also want to integrate proven effective treatments into your daily routine in the bathroom at home, GESKE German Beauty Tech is for you App is the ideal solution.

The extensive knowledge of numerous dermatologists and skin care experts is bundled in a single app. In order to make this easily and intuitively accessible to users, more than 100 software developers have incorporated their know-how about machine learning and AI programming. The result is an intuitive app that requires no prior technical knowledge and focuses on the user. Within a few seconds, the mi:els Skin Scan app creates an AI-supported skin analysis and shows users potential op>mation potential. These cover ten areas, from dark circles to wrinkles and blemishes. With just a few clicks, users decide for themselves which focus should be set.

Based on personal preferences and a specified time window, the app’s algorithm provides personalized product recommendations and calculates an individual beauty routine based on the selected devices. But that’s not all: with SmartAppGuidedTM there are numerous video tutorials for every device, developed by experts, that show and explain every possible application step by step. “We want to accompany users every step of the way to ensure the professional devices are used correctly for ideal results,” says Ekaterina Cherne. Each beauty routine lasts seven days. After completion, a new skin scan is carried out, on the basis of which a new route is calculated. “In this way, the applications can be continuously adapted to the progress achieved,” explains Cherne, explaining the dynamic structure of the app.

Users can choose from 45 different languages ​​and access a total of more than 50,000 video instructions. These, together with the technical and professional expertise as well as the attractive design, were immediately convincing when it entered the market: at the CES, the world’s largest technology trade fair, the app was awarded the CES Innova>on Award. The holistic and innovative approach seamlessly combines technology and user needs and has made GESKE the most awarded beauty company. In addition to the CES Innovation Award, GESKE can boast other prestigious awards such as the German Innovation Prize, the Innovation No.1 award from ELLE magazine and over 20 other awards. This is recognition of GESKE’s commitment to integrating advanced machine learning algorithms into a user-friendly app to usher in the future of the beauty industry worldwide.

Every device from the GESKE collection is equipped with a 15-year manufacturer’s guarantee in addition to the local product guarantee. The German brand’s holistic approach becomes apparent as soon as you reach for the shelf: The valuable packaging offers interested parties extensive information before they make the purchase – starting with descriptions of functions and information about the right type of product and even a QR -Code that adds the corresponding device directly to your app inventory.

Sonic Warm & Cool Mask | 9 in 1 The all-rounder

Dark circles, rough skin or an uneven skin texture? This all-round talent revolutionizes the beauty routine and impresses with a whole new level of efficiency: The nourishing face masks can now be applied within two minutes – without any waiting time and the skin can still absorb the active ingredients better. The pores are opened using the warming metal surface while the preferred GESKE mask massages the skin. Finally, after 90 seconds Activate the cooling function of the device, which closes the pores again and locks the ingredients in the skin. Twelve different massage rhythms invigorate the skin and also have a plumping, anti-aging effect. The result is radiant, moisturized skin that impresses with a healthy glow.

Sonic Thermo Facial Brush | 6 in 1 deep cleansing with massage effect

This device understands deep cleansing like no other. The warming metal surface is used as a preparatory step for cleaning: the pores are gently opened by the heat and the SmartSonic pulsations. You can then choose from 18 fully comprehensive cleaning modes with different massage levels. The Sonic Thermo Facial Brush 6 in 1 impresses with super soft and flexible silicone nubs that clean and thoroughly remove impurities from the skin. The specially developed Eye-Nose-Area Targeted Design is perfectly adapted to the contours of the face and allows all areas, especially the difficult-to-reach area around the nose and eyes, to be easily cleaned.

Sonic Facial Brush | 5 in 1 Everything in one, everything for the face

Perfectly cleansed, relaxed and moisturized facial skin – a true gift that everyone should give themselves every evening before going to bed. The SmartAppGuidedTM Sonic Facial Brush 5 in 1 is a mini spa for your handbag that helps to thoroughly cleanse the skin, prepare it to absorb care ingredients, combat the first signs of aging or simply relax with a pleasant massage. With SmartSonic Pulsation technology, which removes dirt and residue, as well as ultra hygienic deep cleansing technology, it ensures radiant, flawless skin.

MicroCurrent Face Lifter | 6 in 1 The Face-Lifter to Go

Bye-bye fine lines and uneven skin texture, hello fresh, radiant skin! San8e microcurrent pulses stimulate the muscles beneath the skin and visibly tighten the skin. Fine lines and small bumps are a thing of the past with this device. Five different microcurrent intensities give room for variation, making the device ideal for use on the face and body. The toning effect is unmistakable!

Warm & Cool Eye Energizer | 6 in 1 This makes eyes a real eye-catcher

The new Warm & Cool Eye Energizer 6 in 1 from GESKE ensures that tired eyes shine again. No matter whether it’s fine lines, dark circles under the eyes or puffy bags under the eyes – the device removes them all. The cooling technology revitalizes the eye area and invigorates it with a pleasant feeling of freshness: The High Efficiency Depuffing System makes signs of a sleepless night disappear in no time. But the Warm & Cool Eye Energizer is also available for extra relaxation after a strenuous day 6 in 1 thanks to the relaxing heat technology that the device is also equipped with. Ten different massage rhythms can be activated optionally to intensify the restorative effect when a headache is impending.

MicroNeedle Face & Body Roller | 8 in 1 cell renewal made easy

Microneedling is more than just a trend. The fine microneedles with a length of 0.3mm stimulate cell renewal san8, but effectively. After the first application, this skin renewal can result in a plumped-up complexion that will visually rejuvenate you by years. Fine lines are reduced, the skin feels smoother overall and has an even complexion. With the DeepDerma Skin Renewal & Firming technology, the skin is stimulated in the outer layers and can thus regenerate from the inside out. You can quickly and easily switch between three different attachments: microneedling or cooling attachment, which Skin pleasantly nourishes and cools. This means that small redness disappears more quickly and cell renewal gets a special boost.

MicroNeedle Face & Body Roller | 9 in 1 The detox spa session for at home

Microneedling is more than just a trend. The fine microneedles with a length of 0.3mm stimulate cell renewal san8, but effectively. After the first application, this skin renewal can result in a plumped-up complexion that will visually rejuvenate you by years. Fine lines are reduced, the skin feels smoother overall and has an even complexion. With the DeepDerma Skin Renewal & Firming technology, the skin is stimulated in the outer layers and can thus regenerate from the inside out. You can quickly and easily switch between three different attachments: microneedling or cooling attachment, which Detox for the skin: With the SmartAppGuidedTM MicroNeedle Face & Body Roller 9 in 1 and its rose quartz attachment, the spa session can begin at home. The roller massages the skin in a pleasantly cool and gentle manner and smoothes out fine lines and imperfections. An additional microneedle attachment can also be used to stimulate skin renewal. The needles with a length of 0.3 mm renew the skin’s deep structure so that it can shine from the inside out. The cooling roller nourishes and relaxes the skin after microneedling applications and makes small redness disappear quickly. Anti-Aging takes on completely new dimensions thanks to this device.

Hello Kitty Sonic Facial Brush | 4 in 1 Cute on the outside, high-tech on the inside

The ultimate mini spa for all Hello Kitty fans. This facial brush not only looks enchanting, but also gives you perfectly cleansed, relaxed and moisturized facial skin thanks to its soft silicone nubs and SmartSonic pulsations. With the addition of Youthful Glow Massage technology, skin is relaxed and ready for the day. Innovative technologies and features of the sweet device cleanse the skin, even the structure and remove impurities san8, but effectively.