New Era explores different eras of the iconic campus varsity style with its latest Spring 2024 collection. Classic sports items such as basketball jerseys, sports jackets, hoodies and graphic T-shirts are each complemented by a mix of eye-catching and archive-inspired headwear.
Starting with New Era’s signature 59FIFTY silhouette complete with a vintage „NE“ logo on the front and complemented by an applique on the right side commemorating the brand’s recently celebrated centenary. The iconic snapback trucker cap in black with Contrasting gold stitching continues the heritage theme, exploring the second half of the 20th century with a cursive New Era logo on the front.
The Heritage Varsity Jacket evokes a warmer sideline style and sets the tone of the apparel collection. New Era’s initials „NE“ adorn the left chest of the jacket in yellow on a blue background. The number 20 is embroidered on the right sleeve of the jacket, commemorating the year the company was founded.
Another highlight piece is an oversized tank top made of blue mesh in the nostalgic look of 90s basketball jerseys. The tank top features a curved „NEW ERA“ graphic appliqué on the chest above the number 20 and is complemented by a pair of matching basketball shorts.
The collection is rounded off with two graphic T-shirts in Burnt Orange and Off-White, both with a New Era graphic print on the chest. The graphic on the front features a variety of new and old New Era logos in vintage font. The text also references the brand’s birthplace, Buffalo, New York, and its founding year, 1920.
