Cycle comfortably into the new year with the compact BowFlex IC Bike SEi

This cardio machine breaks traditional fitness conventions and puts well-being first. The BowFlex IC Bike SEi is designed to suit all fitness levels and fit into any space. It has intuitive features that are easy to set up and a sleek design. This means it fits into pretty much any room.
BowFlex makes it easy for you to train whenever it suits you and wherever you want to train at home

The new device is whisper quiet, meaning late evening or early morning workouts won’t disturb your family, roommates or neighbors. It’s also compatible with the JRNY® fitness app, which lets you perform personalized workouts led by an instructor or Explore the World via your tablet or mobile device.

The IC Bike SEi is one of the first products inspired by the bold evolution of the BowFlex brand, as the new cardio machines are designed to provide a fitness program that empowers people, engages them and reflects the feeling that comes from exercise arises. Full-color displays and compatibility with popular fitness apps, including JRNY, give fitness enthusiasts true flexibility to exercise what matters to them.

„There’s no reason to relegate home fitness to the basement or limit the time you can exercise,“ said Jim Barr, Chief Executive Officer. „Today we encourage our customers to move the way they care, and we’re helping them do that with a new line of products that embrace both form and function. Being a consumer-focused company is more than just a philosophy; it is a core part of our mission, reflected in the features of our products and in the connected, personalized experience we offer through JRNY – our digital fitness platform.“

Even more comfort while driving

With the new BowFlex IC Bike SEi, BowFlex is building on the success of its C6 indoor cycling bike. The new, sleek and sophisticated indoor cycling machine offers flexibility in fitness app compatibility and its sleek design fits into any space. The flywheel is now located behind the seat post and you have more options to adjust the handlebars and seat, allowing you to customize the comfort of your ride even more precisely. Thoughtful details include an expandable water bottle holder below the console and a padded media holder. You can track your workout with an unobstructed view of the 7-inch color display that shows your distance, speed, heart rate, resistance level and more, or you can track your workout on your phone or tablet while using JRNY or other fitness apps are connected. The new IC bike also features 100 levels of magnetic resistance, a pair of 3-pound dumbbells, and dual-sided pedals.

“This product was designed with our customers in mind, and we looked for ways to incorporate their feedback into the product development process,” says Gregg Wilson, Senior Cardio Product Manager. „For example, we want to support a range of customers, so we made the BowFlex IC Bike SEi even more user-friendly. Our decisions were aimed at supporting our customers and what moves them – whether they are focused on building their physical or mental health.“

Two months free JRNY trial membership

The BowFlex IC Bike SEi has an RRP of EUR 1,499 and is available via Amazon and selected specialist retailers such as Sport Tiedje. The device comes with a two-month free JRNY trial membership. JRNY workout options include instructor-led cardio classes, virtual coaching and hundreds of breathtaking „Explore the World“ routes, as well as options to stream your favorite playlist or shows. With each session, JRNY’s adaptive fitness platform recommends a unique selection of training options tailored to your individual progress and potential based on your usage, current training status and goals.

The versatile fitness membership for the customizable training options at JRNY costs EUR 9.99 per month or EUR 99.99 annually in the BYOD version (BYOD=Bring your own device). JRNY learns with every use by assessing fitness levels and recommends workouts based on individual abilities, available time, mood and more. With streaming entertainment, a library of full-body workout content, and real-time coaching, this fitness experience works with compatible devices and on your own mobile device or tablet. There is also a free version of JRNY with more limited options. However, all essential functions are also included in the free version.