With the Once Upon a Time collection, LLOYD brings magic into reality

LLOYD has produced a small but fine black/white collection. It is the Once Upon a Time collection, which begins with a fairy tale…

Once upon a time, a long time ago, the most beautiful ladies and the most elegant gentlemen in the entire kingdom were invited to the ball in the palace. Velvety fabrics, supple shapes and the most valuable jewelry were worn on that evening when everyone wanted to shine. Everything was enchanted; the well-tended garden, the illuminated castle, the happy guests, the prince and his Cinderella floating across the dance floor.

It was as if time stood still. And when the tower clock showed midnight and the bells rang, Cinderella disappeared. As she ran down the castle stairs, she lost a shoe in her haste… In our imagination, modern Cinderella wore an LLOYD shoe.

Who doesn’t know the story of Cinderella and who hasn’t wanted a bit of fairy tales and magic in their everyday lives?

With the Once Upon a Time collection, LLOYD brings magic into reality. This very special women’s and men’s collection for the spring-summer 2024 season consists of neat leather shoes in black and white. Since a crystal shoe would certainly be an unusual but not comfortable choice for today’s daily routine, LLOYD offers classic aesthetics with a modern twist and the usual wearing comfort.

The Once Upon a Time collection offers women and men a small but fine selection of lace-ups and loafers, also with chunky soles for women. The color contrast results in a linear aesthetic that is the right choice for both everyday life and elegant occasions. With these models and the matching styling, you’ll feel like you’re in Cinderella’s fairy tale. The only difference is that with the LLOYD models you can run down the stairs in a hurry without losing a shoe!