The new spring/summer ‘22 JOOP! collection, photographed on Lake Zurich, is a magical tale of sun, sea, and sand. Whether getting together outdoors, at a café or bar, on the beach, or at an outdoor wedding, wearing JOOP! means you’ll always look fabulous. With the hashtag #joopsummerstories, JOOP! is inviting friends of the brand to record their own personal summer story in words and images.
