The campaign for Sandro Paris‘ spring/summer collection 2024 captures the liveliness of fashion in a variety of scenarios. Set against different backdrops, the photographs showcase not only the garments but also the people associated with the brand.
The collection itself impresses with innovative cuts that embody a contemporary and young aesthetic. From neutral tones to vibrant accents, each shade reflects the brand’s modern and confident spirit.
This concept runs through the entire imagery, with each shot telling a story of style and individuality that reflects the versatility of the collection.
Skillful casualness merges with the collection in the campaign and conveys the DNA of the brand, which is closely linked to the creative world of the artists. The photographs not only capture the sophistication of the new designs, but also present an inspiring mix of style and lightness.
SANDRO’S CREATIVE TEAMS PRODUCED THE IMAGE OF THE SEASON UNDER THE ARTISTIC DIRECTION OF ATELIER FRANCK DURAND, JOE MCKENNA AND GLOBALLY RENOWNED PHOTOGRAPHER CHRIS RHODES.
FOR THE REPRESENTATION OF THE SPRING/SUMMER 2024 COLLECTION, SANDRO HAS ONCE AGAIN CHOSEN MODEL ROLF SCHRADER. POSED ALONGSIDE HER ARE ACHOL AYOR, ANTOINE BRABANT, AND ZAQUEI MENDES, WHO WERE ALL CAPTURED BY CHRIS RHODES.
WITHIN, ROLF WEARS A CROCHET DRESS, WHILE ACHOL SHOWCASES AN ASYMMETRICAL LUREX RIB-KNIT DRESS PAIRED WITH A CLASSIC NAVY BLUE TRENCH COAT.
ZAQUEL DONS AN OVERSIZED SUIT COMPLEMENTED BY AN OFF-WHITE LEATHER BIKER JACKET, AND ANTOINE ADDS FLAIR WITH A COTTON JUMPER FEATURING A SPIRAL EFFECT.
THE SANDRO SPRING/SUMMER 2024 COLLECTION IS STAGED WITH A MIX OF TEXTURES AND COLOURS, CHANNELLING THE CREATIVE WORLD OF ARTISTS CLOSELY CONNECTED TO THE BRAND.
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PHOTOGRAPHER
CHRIS RHODES
MODELS
ROLF SCHRADER, ACHOL AYOR, ANTOINE BRABANT, ZAQUEL MENDES
STYLIST
JOE MCKENNA
ART DIRECTION
ATELIER FRANCK DURAND
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