Women overwhelmingly support men wearing speedo style swimwear. And men are more than ready to say bye, bye baggies. According to a survey conducted by the Scandinavian trailblazers of the much-heralded ‘return of the speedo’ phenomenon, Pond Cph, the time is now to ditch the long board shorts and say hello speedo!
The past couple of years have seen both stylish swimmers and practical dippers eschew baggy and uncomfortable board shorts for much chicer and functional ‘speedo’ swimwear styles. Pond Copenhagen has been at the forefront of this movement with their perfectly cut and beautifully made premium briefs.
However, something seems to be holding some guys back from taking the leap and wearing a swim brief in public. To get to the bottom of matters, Pond Cph asked its global community (not only customers!) about their swimwear preferences. And to get a female perspective, too, predominantly danish women were asked about their view of men’s swimwear styles.
More than 450 answered the survey making the results a good indication of the broader opinion. These are some of the findings:
•More than half of danish women are ok with guys wearing something a little sportier, with a 60% approval rating of speedo style swimwear
•Nearly 90% of men are happy to wear skimpier swimmers and only 5% prefer full -length board shorts
•Body looks seem to hold both men (52%) and women (46%) back from wanting to wear speedos or see speedos on men.
A Perfect Fit Swim Brief for All
The true water lovers behind Pond Cph spend more than a year coming up with the perfect fit swim briefs. A cut that will look flattering on all body types, covering what should be and not showing off too much. But still providing that essential feeling of freedom.
The brand’s best-selling swim brief style, POND 1, is now available in three new contemporary shades: Marino Blue, Titanium Sky and Seagrass Green – each chosen to add a splash of sophisticated colour to your aquatic time this summer.
Crafted from climate-friendly Italian Q-NOVA® recycled fabric and made to the highest specifications in Portugal. The aim has been to create a pair of swimmers for city lidos, sandy beaches and swimming pools that just feels good to wear.