Pond Cph Drop ’22 Men’s Swim Essentials

The Scandinavian trailblazers of the much-heralded ‘return of the speedo’ phenomenon, celebrate the start of spring by announcing their SS22 shades in the best-selling swim brief style, POND1, as well as a ‘Made to Order’ concept that offers flexibility with a sustainable approach. Available now for €84 / 625 DKK from pondcph.com

Winter dipping might be big news in the urban harbours of Denmark, but for most of us, serious aquatic fun starts in spring as the temperatures start to rise and we begin planning our vacations in even warmer climates.

The past couple of years have seen both stylish swimmers and practical dippers eschew baggy and uncomfortable board shorts for much chicer and functional ‘speedo’ swimwear styles. Pond Copenhagen has been at the forefront of this movement with their perfectly cut and beautifully made premium briefs.

Speedos in three new contemporary shades

Crafted from climate-friendly Italian Q-NOVA® recycled fabric and made to the highest specifications in Portugal, the Copenhagen based company has seen its slimline trunks become a mainstay of fashionable sandy beaches, city lidos and swimming pools.

This season, the best-selling Pond1 swimming trunk appears in three new shades; Marino Blue, Titanium Sky and Seagrass Green – each chosen to add a splash of contemporary and sophisticated colour to your aquatic time this summer.

‘Made to Order’ avoids overproduction

In recognition of the fashion industry’s environmental responsibility, Pond Copenhagen is introducing a ‘Made to Order’ concept this season. The brand will only produce minimal quantities based on customer pre-orders to avoid overproduction. ‘Made to Order’ will help minimise dead-stock and lower overall carbon emissions whilst offering customers regular new drops throughout the year. These will be released each quarter – the next being Q3 2022.