Password: Club Riviera and access is granted.
On the 13th of January, as part of Milan Fashion Week, Paul & Shark will transform the exclusive private members club at Casa Cipriani into its very own Club Riviera to present its Fall/Winter 2024 Club Riviera collection.
An eagerly anticipated fixture in which members sip drinks whilst sharing stories around the table, as the faint early fall sun shines through the windows, and others play backgammon or sink into the elegant sofas to read books they started underlining on the beach. A still image of a Riviera-located private club whose stories are ever-changing.
Paul & Shark presents the Fall/Winter 2024 Club Riviera collection by once again choosing to showcase the value of Italian spirit. The brand does so by setting the scene in an exclusive location, Casa Cipriani to be exact, which dates back to the 1930s with the opening of Harry’s Bar in Venice, and which, after exporting a piece of Italy to Lower Manhattan, New York, has now finally reached the centre of Milan.
The narrative is that of an elite club with fall sea aromas, an emotion-filled journey and a sweater at sunset; all of which evoke unforgettable memories.
The silk jackets, heavy linen shirts and refined cotton T-shirts – available in fall hues – take centre stage. A range of garments best suited to those shorter fall days where the last traces of summer are nowhere to be found. The colour palette embraces beige and foliage tones, and combines these with classic white and the iconic Paul & Shark blue.
Paul & Shark’s Club Riviera will open its doors to the international press, who from 3 pm onwards, will have exclusive first access to the brand’s Fall/Winter 2024 Club Riviera collection. These garments will be donned by models, highly regarded club members, who will visually tell the tale of life at the club.
This will be followed by a cocktail party and DJ set at 6 pm, reserved for international talents and influencers who will sport the Riviera styles. Guests will be ushered into a private club-typical relaxed environment, where amongst the timeless board games, they can stop and admire the fall sun setting through the window, as winter gently knocks on the door.
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