As part of its Always on Side campaign which champions New Era’s iconic logo located on the left side of each cap which has been a subtle staple for over a century, the brand’s latest collection revisits its roots during the early years of baseball and team sports. Featuring iconic retro sportswear silhouettes such as varsity jackets, baseball jerseys, zip- neck overhead sweaters, and oversized crewneck sweats, New Era’s latest collection serves premium heritage while revisiting baseball’s golden age of on-field fits.
An icon of classic baseball, the pinstripe baseball jerseys in off-white and deep brown set the theme for the collection. Embroidered with retro New Era cursive logos, the jerseys offer a classic laid-back start to the collection. Continuing the vintage apparel and a hero piece in the collection is the boxy-fit varsity jacket in a seasonal colour palette. The jacket includes oversized lettering and embroidery, a nod to personalised vintage American varsity jackets. The number ‘20’ is positioned on the left chest, referencing the year the company was founded in the early 20th century. Adding to the historical narrative are more patches calling out to New Era’s founding year as well as New York, the home state of the brand.
On the headwear front, New Era’s classic curved visor and unstructured 9TWENTY and Trucker styles receive a retro update with archive logos emblazoned across the front of each cap. Each cap comes in a seasonal colour palette of golden-brown cord, dark green, and rich burgundy to complement the apparel selections.
Finishing the collection is a wide selection of classic casual and overhead zip-neck sweaters and hoodies with matching joggers and a series of graphic print t-shirts. Again, the apparel features patches calling out the brand’s history and home state in a contrasting blend of dark navy on a burgundy base and vice versa.
