MR PORTER – NEW HARD LUXURY CAMPAIGN: JEWELLERY AND WATCHES

MR PORTER has long been committed to championing new forms of self-expression while supporting emerging brands and product categories. The Bright Future hard luxury campaign showcases a hand-picked selection of global jewellery and watch brands, comprising of necklaces, pendants, bracelets, cuffs and rings. Brands include EÉRA, Foundrae, Jacquie Aiche and SHAY amongst others – alongside a selection of bejewelled timepieces from Piaget, Roger Dubuis and many more.

Reflecting the growing appetite among men to utilise bold, bright and colourful jewellery and timepieces to form an exploration of style. Each piece and brand has been carefully curated to compliment the endless combinations and style choices available MR PORTER; from rainbow-hue beaded necklaces to unexpected flashes of orange and pink on wristwatches, allowing customers to conveniently shop across multi-brands and categories.

As part of Bright Future, Sydney Evan debuts on MR PORTER for the first time. The highly acclaimed Los Angeles-based jewellery brand are known for beaded necklaces and bracelets, using motifs such as gold smiley faced pendants that adorn the wrist and neck.

Milanese watch brand UNIMATIC are known for their high quality and effortless style. It launches three exclusive time pieces, with new automatic movement a striking black watch face and contrasting graphic white hands, with wrist straps in ochre, peppermint and shocking pink.

Men’s fine jewellery is having a moment right now – or what I would call a renaissance – as a form of self-expression and exploration. All you need to do is look at the gentlemen who graced the red carpet at the Met Gala to notice little pieces of sunshine beaming from ears, necks, wrists and fingers. What is exciting is how men are being bold with their fine jewellery choices – embracing colours, chunky short necklaces, statement earrings, oversized rings and summery anklets. There is something for everyone to play around with. This campaign further cements MR PORTER as the space of discovery and inspiration for men.” – Mr Maxim de Turckheim, Senior Buyer Fine Jewellery & Watches, MR PORTER.