J.LINDEBERG REVIVES Y2K ERA WITH CLUBHOUSE THEME

James Cochrane

J.Lindeberg brought the 00s back to life in their CPHFW runway show, showcasing the FW24 fashion and sports collections. Aptly named ‚Clubhouse,‘ the collections envision a unique fusion of traditional ski and golf aesthetics and the vibrant energy of the Y2K club scene. The theme is deeply rooted in J.Lindeberg’s history and inspired by the brand’s association with the music and sports clubs of that era, counting iconic figures like Justin Timberlake and Madonna among its fans.

The looks were a mix of fashion, sportswear, and exclusive runway pieces, featuring highly functional fabrics with vibrant glitch prints and colors – a nod to the Clubhouse culture. Crafted to transition from the slopes to the city streets with ease, the collections bring a modern look with real-life practicality, blending ski wear tech with fashion. Iconic J.Lindeberg pieces are revisited and remade, such as the leather biker, and a modern update is given to the Bridge logo products, a symbol of the brand’s identity tying together the collection. Tricked-out polos, and ski base layers, are reimagined into dresses that exude sporty sophistication.

James Cochrane

“The ‚Clubhouse‘ concept encapsulates not just a collection but a lifestyle, seamlessly integrating sports, fashion and community into the heart of our brand’s identity,“ says Neil Lewty, Chief Creative Officer at J.Lindeberg. „Expanding beyond just a clothing collection, it contributes to a broader vision for us, such as our exclusive online members club and upcoming flagship store in Seoul, embodying a sense of community and shared interests.“

Among the 40 models was Lucas Braathen, the reigning World Cup slalom champion and winner of five World Cup races. Braathen is crossing into the fashion world and was also shot in J.Lindeberg’s FW23 ski brand campaign.