Gap – fall 2021 “Individuals” campaign

Gap has introduced its fall 2021 “Individuals” campaign featuring people that transcend race, gender, age, abilities, and talents as catalysts for change, reflecting what’s possible from anyone.

The campaign was conceived by Gap global creative director Len Peltier, directed by Christian Weber, with portraits shot by photographer Mark Seliger.

“This dimensional cast of Individuals embodies modern American optimism,” said Mary Alderete, global head of Gap marketing. “Gap continues to amplify the voices of change-making and culture shaping individuals, celebrating who they are and what makes them a true representation of the voices of today. These incredible individuals characterize an optimistic future fueled by creativity, possibility, and unity.”