Tommy Hilfiger, a PVH Corp. company. [NYSE: PVH], announces rising Hollywood star and new style icon Damson Idris as brand ambassador for the menswear category. The announcement was made as part of a groundbreaking brand activation over the Las Vegas Grand Prix weekend, November 16-18, 2023. Building on a tradition of collaborations with entertainment industry pioneers and icons, Damson Idris will focus his energy on his drive, his effortless style and to bring his limitless ambition to TOMMY HILFIGER’s Classic American Cool.
„Formula 1TM and a partnership with a rising star from Hollywood – we lived in the fast lane this weekend,“ says Tommy Hilfiger. „I have always been inspired by pop culture and driven by the limitless possibilities of merging fashion and entertainment. Damson Idris is an icon of today and tomorrow and we are thrilled to launch this partnership .“
„Tommy Hilfiger is a true gentleman and an icon of American fashion,“ said Damson Idris. „Our passion for motorsport is reflected in our approach to style. I believe that by working together at the intersection of fashion and entertainment, we can set a new standard for contemporary partnerships and create iconic moments on the racetrack and beyond. “
As the latest chapter in TOMMY HILFIGER’s proud history merging fashion, sports and entertainment, Tommy Hilfiger announced the partnership in Las Vegas, where he hosted the ultimate Gents‘ Weekend. To celebrate the news in style, Tommy Hilfiger invited Damson Idris and a group of his friends, including actors Kola Bokinni and Tosin Cole as well as musician A-Star, to enjoy exclusive experiences while wearing TOMMY HILFIGER menswear that is a new, casual side of the collections revealed.
Damson Idris wore pieces from the TOMMY HILFIGER Fall and Winter Pre-Spring collection that add a sporty twist to the brand’s classic American cool. The weekend styling mixed casual and tailored aesthetics, drawing inspiration from the glamorous Vegas entertainers of the ’60s. Driven by their shared passion for Formula 1TM, Tommy Hilfiger will sponsor Damson Idris‘ upcoming film APXGP.
The highly anticipated racing film from producer Jerry Bruckheimer and director Joseph Kosinsky stars Brad Pitt in the role of a former racing driver returning to Formula 1TM, while Idris plays his teammate on the fictional APXGP team. The car that stars in the film will feature the iconic TOMMY HILFIGER flag logo on the halo, front and side, as well as on the driver equipment and uniforms.
Since its founding in 1985, the TOMMY HILFIGER brand has been a leader in celebrity partnerships, collaborating with modern entertainment and sports icons including Shawn Mendes, Lewis Hamilton, Gigi Hadid, Zendaya, Thierry Henry, Rafael Nadal and Kim Soo-Hyun . With a unique history in Formula 1TM, Tommy Hilfiger has worked with teams since the 90s and continues to sponsor the Mercedes-AMG Petronas F1TM team to this day.
