COS and emerging designer Reece Yeboah join forces to launch his namesake brand YEBOAH with an exciting new collaboration, Metamorphosis. The collection developed with COS represents Yeboah’s evolution, merging each brand’s unique creative language and returns to designs hatched from formative experiences in founder Reece Yeboah’s life. Combining street-luxe wear with contemporary tailoring, a bespoke approach to design results in a unique collection that combines function with style.
Sent to Ghana at the age of eleven, Yeboah hit a turning point. A transitional phase redirected his path, and he returned to London, gaining wisdom, values, and the drive to make his mark on the world. Much like a butterfly that starts life as a caterpillar, Yeboah recognised the beauty in his journey and, through pain, found purpose. Now he hopes to inspire others to find strength, showing the next generation that it is possible to overcome obstacles and hardship.
The design process sought to reflect Reece’s journey and the complexities of life, incorporating multiple layers of discovery. The result is a collection that straddles his past and future, speaking to individuals and communities alike. Comprising over forty menswear-inspired pieces alongside unisex accessories, the collection uses a butterfly effect to experiment with small details that significantly impact the final design. A reversible body warmer offers versatility: cushioned puffer jackets with specially designed hardware cocoon the body, while an abstract butterfly-printed suit provides modern tailoring for special occasions. The collection unapologetically steers away from seasonal trends, focusing on individual expression and authenticity.
COS Design Director Karin Gustafsson said, ‚Others always inspire us – collaborating with YEBOAH allowed us to explore Reece’s inspirations and encouraged us to imagine our designs with a fresh perspective. Embracing the synergy between two different areas of the same industry, we hope to inspire and bring our communities together.‘
‘COS has been on my radar for some time and vice versa – they saw what I was doing with Saint previously, and eventually, we linked up to discuss this collaboration – the rest is history. I believe COS is the best regarding accessible quality, and we saw an opportunity to combine quality and innovative creativity. Together we can reach new audiences by bringing the brands together’, said Reece Yeboah, founder of YEBOAH.
Committed to innovation and driving a more circular economy, the collection uses organic and recycled materials, as well as responsibly sourced RWS Wool.
