Calvin Klein and Palace announce CK1 PALACE, a collection that unites Calvin Klein’s iconic minimalism with Palace’s irreverent, modern style. CK1 PALACE celebrates the brands’ shared appreciation for nostalgia, self-expression and inclusivity.
CAMPAIGN
The campaign shot and directed by long-time Palace photographer Alasdair McLellan and styled by Max Pearmain, is a candid tale of two cities highlighting New York, Calvin Klein’s home, and London, the birthplace of Palace. The campaign features a truly global cast including cultural icons Willem Dafoe, Dame Joan Collins and the Pet Shop Boys, the Palace Skate family, Lola Leon, Adwoa Aboah, Precious Lee and rapper Unknown T.
COLLECTION
The collection layers Palace’s playful, graphic aesthetic onto Calvin Klein’s signature underwear, denim, tees and fleece – including women’s underwear, a first for Palace. The garments play on CK’s classic palette of black, grey, white, wheat and quarry, and feature a custom logo that interpolates Calvin Klein’s standard logo with Palace’s iconic Tri-Ferg, imprinting Palace’s twist on, among other things, the world’s most iconic underwear. Basketball jerseys and baggy shorts challenge the notion of traditional sportswear.
As a nod to Calvin’s American heritage and Palace’s roots in skate culture, the brands tapped Palace’s collaborator Vans to create a limited run of “Calvans,” which showcase a custom, dedicated logo repeated across the classic Authentic skate sneaker.
The centerpiece of the collaboration includes the first-ever remix of the classic CK One fragrance. The world’s first unisex scent is transformed to reflect Palace’s playful sensibilities suffused with their sincere affection for the fragrance that defined a generation.
Photographer/Director: Alasdair Mclellen