Having ventured into every territory of watchmaking over its thirty years, alongside the Maison’s involvement in aeronautics, Bell & Ross has developed a unique technical and stylistic expression that looks to the future. Tending towards the essential, the BR 03 CYBER line is the testament to a modernist vision of elegance; a way of pushing the envelope a little further. From this moment, the new BR 03 Cyber Ceramic embodies the uninhibited Bell & Ross ‘vision of futuristic watchmaking.
The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharpedged fuselages boasting the distinctive technical feature of reflecting waves. This is how spy planes, drones and strategic bombers become undetectable to radars. In creating a watch inspired by stealth design, Bell & Ross transposes the readability of flight instruments to the wrist with a graphic edge. Pushing the concept of stealth invisibility further, Bell & Ross has chosen to openwork the dial and main components on the mechanical selfwinding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonizing.
The paradoxical matt black chosen for the watch it’s as discreet as it is spectacular. An unconventional choice for a watch, moving away from the usual precious materials used in traditional watchmaking. To make the design a success, Bell & Ross deliberately turned to more technical and contemporary components. The 42 x 43.7 mm case is made of ceramic, a cutting-edge material requiring complex production methods performed at very high temperatures, which offers increased resistance. “Grinding with diamond powder made it possible to resurface the facets, like jewellers cutting a precious stone. To preserve the purity of the design, the horns have disappeared, and the housing for the rubber strap has been cut into the case”, explains Belamich. Bell & Ross again chose ceramic, a high-tech material that’s both strong and lightweight, to decorate the twelve metallic indices and logo, treated in glossy black under the surface of the anti-reflective sapphire crystal.
