The SS24 collection reflects the freedom of creative thought, what genuinely comes from the within – from the core of the ALEXANDRA MOURA brand.
A collection that lays on the designer’s passion for Biology. The earth, what is on its surface and inside, serve as a basis for the details and textures.
Many characteristics of the brand remain in this collection, such as deconstructions, the clash between classic and sport, the subversion of the concept, the error as an integral part of the process revealing beauty, the manipulations and mixtures of materials, the unfinished details as well as prints developed by the brand. In terms of fabrics, denim, lycra, jersey, jacquard, tulle and mesh predominate, as well as recycled materials and the handling of “deadstock” fabrics. The predominant colours of the collection are black and pink with hints of red and nude.
The moment that we live in beg for a sustainable, genuine and sincere thinking, going to the core of what is essential for each one of us.
