Zalando, a leading online destination for fashion and lifestyle in Europe, and ASPESI, an Italian heritage brand known for timeless classics, are launching a jointly designed capsule collection called “Cinema Club” as a tribute to Italian cinema. The collection is inspired by ASPESI’s heritage and Zalando’s modern perspective on luxury. The 16-piece capsule collection, produced in Italy, is a reinterpretation of classic ASPESI designs. All styles express the brands‘ core values and include unisex shirts, T-shirts as well as bomber jackets and cargo pants made from cotton and modern materials such as nylon.
The collaboration is a love letter to Italian cinema and is based on the idea of reinterpreting the “Golden Age” of cinema for a younger generation. Selected pieces are embroidered with motifs of well-known scenes from masterpieces by Italian directors. By depicting film scenes, the different styles tell the stories of well-known Italian films and allow fashion lovers to express their personality and passion for Italian cinematography. In the campaign for the collection, the young Italian actors Coco Rebecca Edogamhe and Mattia Carrano take on the role of actor and director.
“The capsule collection is another milestone in our partnership with ASPESI. We are pleased to be able to design exclusive products together with a traditional brand like ASPESI and thus strengthen our connection with young luxury consumers. The collection stands for “casual elegance” and therefore corresponds exactly to the modern lifestyle of our European customers. By collaborating with ASPESI, we want to combine cultural history with fashion,” says Lena Sophie-Roeper, Director of Designer & Luxury at Zalando.
„We are pleased to be working with Zalando. With the Cinema Club Capsule Collection, we are breaking new creative ground and seizing the opportunity to show our heritage and our brand DNA, which is closely linked to art, to a broader and international audience. The creative concept is the result of a collaborative collaboration by combining creativity and design to create a nylon collection that reflects the heart of Italian culture. Together we create fashion that transcends boundaries and inspires enthusiasm for innovation and timelessness Focuses on designs with a contemporary twist.” says Carlos Pellegrini, VP Marketing & Sales at ASPESI.
