Zalando launches SS24 campaign ‚A Taste Of You‘

Real Madrid shooting star Eduardo Camavinga and other global talents present Zalando’s latest SS24 campaign, which reflects the individual style of today’s youth culture.

‚A Taste Of You‘ introduces the four core trends for summer 2024 – Dark Romance, Blokecore, Modern Romanticism and New Minimalism – that define the fashion zeitgeist.

Zalando invites you to immerse yourself in the world of Real Madrid’s young star, Eduardo Camavinga, who combines a laid-back attitude with a strong fashion sense even off the pitch and presents the popular blokecore trend.

Meanwhile, American model and musician Gabbriette seamlessly transitions from punk rock fame with Nasty Cherry to a successful modeling career, showcasing a distinctive style that takes cues from the indie sleaze revival and delves into the grungy dark romance trend.

Finally, the half-British, half-German artist Henri Purnell combines a casual fusion of indie guitars and warm piano sounds in his EP ‚m.i.a.‘. But not only as a musician, but also as a crochet artist, he shares DIY outfits and stories in his book that make us dream of modern romanticism.