With the founding of THE RICE SOCIETY in 2012, the vision of a sneaker brand was born that stands for real innovation, absolute transparency and stylish design. Eleven years later, the now PETA-certified company, which was the first Spanish brand to be featured by Highsnobiety, presents a carefully curated but diverse portfolio made of 100% vegan and recycled materials.
The latest addition is the OPEN21 sneaker, released in 2022 – a timeless classic whose design was inspired by tennis shoes from the 90s. In December 2023, THE RICE SOCIETY will expand the OPEN21’s previous color palette (Off-White, Triple Black and Ecru Orange) to include three more variants with new innovative materials such as cactus leather and vegan suede.
Instead of using common sustainable ingredients, THE RICE SOCIETY has relied on unusual (raw) materials with a high level of robustness right from the start: The unique rice chaff that can be found in every sneaker sole of the label comes from a paella rice plantation just 40 kilometers from the in-house production facility in Elche, Spain.
In addition to rice chaff, the handmade sneakers only use corn and apple waste, cactus leather and vegan suede, GOTs certified organic cotton and recycled materials.
