In this spring/summer 2024 collection, Champion presents the key lines Legacy and Rochester. While the Legacy Collection offers a sophisticated take on the iconic Champion logo with new graphics and artwork, the Rochester Collection embodies a twist on timeless elegance with premium materials and classic design. Champion’s spring collections stand for stylish and functional clothing for the first rays of sunshine.
Champion’s Legacy collection presents five main lines: Icons, Athleisure, Retro Sport, Modern Basket and Outdoor. The Icons line relies on Champion’s monumental C logo and extends the classic branding to hoodies, tracksuits and polos. The Athleisure line offers a sophisticated twist with tonal approaches to knits and wovens, while the Retro Sport line reimagines American Heritage style with retro tracksuits and basketball uniforms. The Modern Basket line translates basketball aesthetics into modern styles with smooth fabrics and tonal prints. The Outdoor collection offers a contemporary take on outdoor clothing with technical materials and functional details, ideal for outdoor adventures.
Champion’s Rochester collection showcases various lines including Bookstore, Eco Future and MLB. Combining varsity and skate prep styles with classic varsity shapes, the Bookstore Spring/Summer collection features preppy styles like knit sweaters, polos and rugby shirts. The „Arch“ logo is reinterpreted while the color palette ranges from dewberry purple to French blue. The Eco Future collection focuses on sustainability and circular economy with new graphics, hand-drawn artwork and embroidered logos. All labels are made from recycled polyester. The partnership with Major League Baseball takes the legacy to the next level and further connects with the world of sports. The New York Mets, San Francisco Giants and New York Yankees appear in new designs consisting of new pants, tracksuits, Bermuda shorts and a classic woven jacket.
