A keen sense of special moments, appreciation of quality and the need for personal freedom are expressed in all facets of the collection. It provides the framework for meeting current challenges with attitude and translating the wide spectrum of masculine looks into an individual style.
Modernity and masculine appeal are presented in a multi-faceted and emotional way. The objectivity of graphic designs and classic color nuances is offset by a new variety. It is expressed in decorative, richly designed print images and bright color harmonies. The perfection of fits, workmanship or details characterizes modern classics and smart casual styles. They translate manufacturing know-how to the needs and demands of today.
As a company for which tradition is just as important as future orientation, Seidensticker consciously picks up on current trends and incorporates them into the design of new styles. The result is a consistently forward-looking, coherent collection that combines aesthetics with comfort. It is aimed at demanding men for whom terms such as correct or relaxed, smart or casual are not a contradiction, but rather a contemporary definition of style.
SMART CLASSICS
Timeless style, high quality and subtle details characterize the area. The focus is on the juxtaposition of plains, fine checks and striped variations. They are accompanied by classic millefleurs developed in cooperation with Liberty’s. Value and masculine appeal are also expressed through the range of materials. Fine-threaded qualities are juxtaposed with dense product images, three-dimensional structures and weave changes. Clean cottons with a soft feel meet subtle opulence.
SMART LINEN
The focus is on a tastefully curated linen range. All models are softly washed and create the optimal balance between summery, relaxed and well-groomed. The designs show a fresh palette from classic stripe variants, tonal or multi-colored checks to printed images with floral or geometric motifs. In addition, brightly colored plains and decorative paisley all-over prints make summery statements.
SMART PERFORMANCE
Functional features such as stretch, antimicrobial finishes or soft touch respond to the increasing need for comfort and represent a modern, active lifestyle. The product portfolio shows a wide range of colors, which is presented in various plains, classic designs, colored prints and printed structures.
SMART ESSENTIALS
Timeless qualities such as poplin, fil-à-fil and twill are firmly anchored in the overall look of the collection. What is characteristic is the juxtaposition of plain colors, subtle structures, various print themes and contrasting features. Classic color nuances and neutrals meet strong colors and striking harmonies. Fine stripes, geometrics and graphic minimals contrast with multicolored checks and opulent paisleys.
SMART CASUAL
The subtly washed shirts have a soft finish and are made from dense twill, well-groomed denim and linen. In addition to plain colors, the focus is on bicolor checks, striking striped images and authentic prints. Overshirts, chinos and shorts underline the look-oriented concept of the collection. Fine Pima cottons, crisp cotton yarns and summery cotton/linen blends provide the basis for the knitting program. The model design demonstrates tasteful casualness and consists of a crew neck sweater, troyer and summery casual jackets. A pique polo in the colors of the collection completes the overall picture. The color scheme is defined by dark navy, fresh shades of blue, off-white and botanical green.
COLORS
Fresh, chromatically graduated shades of blue together with optical white provide the basic tones of the collection. They are accompanied by summery rosé, lavender and a neutral spectrum of beige, mineral gray and olive. There is also a group of bright brights of red, sunset orange, stripped fuchsia and fresh plant green.
