RITUALS: relaunch – „The Ritual of Sakura“ + new launch – „The Ritual of Yozakura“

The well-being brand Rituals Cosmetics is relaunching its popular collection The Ritual of Sakura and expanding it with new products. At the same time, the lifestyle brand is presenting a matching limited edition: The Ritual of Yozakura. This new, exciting collection features a selection of personal care and home products, enriched with ingredients such as Yoshino Cherry and Black Rice Extract. An absolute highlight is the new gift set that combines the two collections.

The Ritual of Sakura

Inspired by the Japanese Hanami tradition, The Ritual of Sakura celebrates life and its beauty and reminds us to enjoy every moment in all its facets. The legendary collection is being expanded to include three new care products: a body lotion mousse and two body boosters enriched with hyaluronic acid or bakuchiol.

The Ritual of Yozakura

The new limited edition is inspired by the Yozakura tradition, the Japanese custom of celebrating the cherry blossoms at night. Every spring, friends and family gather at dusk and have picnics under the beautiful, blooming cherry blossom trees. Compared to the delicate scent of The Ritual of Sakura, the new limited edition has a long-lasting, deep floral amber scent. With Yoshino cherry and black rice extract, the collection consists of at least 90% ingredients of natural origin2.

„The new limited edition has a delicate scent and brings back memories of my trips to Japan. I can’t wait to see The Ritual of Yozakura in our stores; our fans will love the new limited edition,“ said Raymond Cloosterman, Founder and CEO of Rituals Cosmetics.

Garden of Happiness Gift Set

The beautiful, limited gift set combines both collections and contains a selection of popular and new products for body, mind and soul.