Polaroid announces its new edition of Color film, a collectible collab featuring eight instant films in a velvety peach hue. As Pantone’s Color of the Year, Peach Fuzz, represents a collective longing for unity, warmth and compassion during a time when nurturing these qualities is essential. Feelings that Polaroid photographers often express with the medium of instant photography by visually communicating complex emotions and experiences.
Polaroid photography offers a unique visual form of expression, enabling creators to slow down and enjoy what’s right in front of the camera. This visual communication is a way for people to express complex feelings that might be difficult to articulate through words alone — which is what Pantone Color of the Year 2024 celebrates.
„Appreciating both the good and the challenging moments is what makes life real and worth living. We hope that our new film will inspire creators to highlight these moments and rejoice human connections.“ – Polaroid Chairman, Oskar Smolokowski
