Actress and entrepreneur Kriti Sanon was spotted at the British Grand Prix at the famous Silverstone Circuit. She criticized Sunday’s Formula 1 race and impressed the audience with her look. Pepe Jeans London presents “VERY PEPE”, the new autumn/winter collection featuring leading Bollywood actress and entrepreneur Kriti Sanon and British top model Oliver Cheshire. Kriti Sanon makes history as Pepe Jeans‘ first brand ambassador of Indian origin. This campaign celebrates the brand’s unique British heritage and diverse style. set against the backdrop of the vibrant streets of West London. She embodies the bold, unconventional character of Pepe Jeans, combining classic sophistication with modern flair.
The campaign runs in two phases. The first wave celebrates Pepe Jeans‘ denim heritage, showcasing denim looks contrasted with the bright red tones of London’s iconic postboxes, telephone boxes and classic cars on the streets of Portobello. The second wave captures the essence of West London life, with casual-chic styles for him and her, set against a backdrop of classic black taxis and the sleek white facades of Notting Hill.
The Fall/Winter 2024 collection combines contemporary fashion with a heritage steeped in tradition, offering pieces that tell a story and are always supported by denim. Highlights include a dark blue washed retro jumpsuit for women and a sustainable denim set for men, consisting of a regular-fit jacket and loose-fitting mid-rise jeans in a classic 5-pocket style. This collection also celebrates London’s boho heritage with iconic British staples: classic trench coats, leather biker jackets, checked wool coats and London floral dresses. There are also versatile shirts and knitwear that can be seamlessly combined with the brand’s signature denim.
