Paul Smith unveils an inaugural home fragrance collection following the introduction of Paul Smith Home earlier in the year. Inspired by some of Paul’s most treasured memories and harnessing the designer’s love of colour and bold design, the set includes a series of collectible, reusable candles and diffusers.
Four scents are included in the collection, each based on a series of Paul’s most evocative memories and offering an olfactory journey into the designer’s world. Named for idiomatic character and personality traits, they nod to Paul’s distinctly British sense of humour. They include:
Botanist, which is inspired by the clean-cut tailoring at Paul’s first Nottingham shop, evokes freshly- cut grass and greenery, and contains notes of Haitian vetiver, moss and lemon.
Bookworm, a scent that is reminiscent of the stacks of books and papers in Paul’s office and evokes libraries and warming amber. It is formulated with Jamaican pimento berry, grapefruit and cedarwood.
Early Bird, which recalls the reclaimed iron railings at Paul’s London shop and is designed to recreate the scent of rain falling on wet pavements on a cloudy morning. It is blended with notes of Indonesian patchouli oil, iris and rain accord.
Daydreamer, a scent that is inspired by Paul’s long summer holidays and evokes walled herb gardens and cycling through sunny fields at golden hour. It is made with French lavender oil, clary sage and verbena.
Every one of the scents has been carefully crafted by two IFF (International Flavors and Fragrances) perfumers Céline Barrel and Meabh McCurtin to stay true to Paul Smith’s individual sensibility. The specially selected ingredients include fine natural oils sourced from LMR Natural (Laboratoire Monique Remy), one of the world’s most renowned purveyors of raw materials with a long history of supplying the very best perfumers in the world.
Crafted from two-tone complimentary coloured glass, each vessel is purposely designed to be reused (as a vase in the case of the diffuser or a jar in the case of the candles) and comes with a lid which doubles as a coaster to protect surfaces from heat and spills. The interaction between light and colour was key when designing the striking vessels which, when lit, will subtly recall Paul Smith’s Signature Stripe. Even the box, with its unique “zippered” design, has been carefully considered and is a wink to Paul’s tailoring expertise.
