With the Fall/Winter 2024 Collection, Paul & Shark launches its Monogram, an all-over pattern that reflects the authentic brand’s DNA and sets the puffer jackets, hybrid blousons and padded gilets apart, in their variety of colours. Two elements, like the shark’s fin and the waves, come to life — graphic lines that boldly outline an identity.
A cliff in Brittany, imposing, towering over the Atlantic Ocean. The waves, a single, clear, precise line: the horizon.
Water and the sea, ever fundamental to the brand’s DNA, are explored and admired in their immense simplicity and strength. It’s in this setting that Paul & Shark introduces its Monogram, a distinct and well-defined motif that, in an essential way, tells the story of the brand’s core throughstylized elements.
The union of these elements evokes an immediate sense of iconicity, a clear and evocative synthesis, albeit unspoken.
