Norse Projects has joined forces with Kvadrat, a renowned Danish textile manufacturer, and New Era, the globally recognised headwear brand, to create an exclusive collaboration that merges fashion, craftsmanship, and creativity. This exciting partnership brings together the expertise and vision of three industry leaders, resulting in a unique collection that showcases the best of their respective fields.
The collaboration is a celebration of Scandinavian design heritage, innovative materials, and meticulous craftsmanship. Drawing inspiration from the minimalistic and functional aesthetics that define Norse Projects, the collection features a range of thoughtfully designed headgear, crafted from end-of-run Kvadrat textiles rendered across New Era’s 59FIFTY Retro Crown.
Kvadrat, renowned for its commitment to quality and sustainability, provide Forest Nap by Akira Minagawa a tactile and luxurious textile composed of 95% new wool worsted 5% nylon. The collaboration will see the integration of Kvadrat’s innovative fabrics into the classic New Era shape, as viewed through Norse Projects’ distinctive brand lens, resulting in a collection that seamlessly blends style and comfort. By combining Norse Projects‘ dedication to timeless design with Kvadrat’s commitment to creating sustainable and durable materials, the collaboration aims to offer customers a truly exceptional and long-lasting product.
New Era, recognised for its iconic headwear and global influence in streetwear culture, will bring its expertise in creating headwear to the collaboration. The collection will include a range of caps that embody the aesthetics of both Norse Projects and New Era, featuring unique design elements and attention to detail. The fusion of streetwear style and Nordic sensibilities will offer customers an opportunity to elevate their personal style while staying true to their individuality.
The collaboration between Norse Projects, Kvadrat, and New Era is a testament to the power of collaboration. Showcasing how brands come together to create innovative, sustainable, and stylish products that push the boundaries of design and cater to the evolving needs of modern consumers.
The exclusive collection will be available through the official websites and physical retail of Norse Projects and New Era starting. Customers can expect a meticulously crafted range of headwear that reflects the essence of Scandinavian design, combining style, comfort, and sustainability.
About Norse Projects:
Since 2004, Norse Projects has drawn upon its Scandinavian roots to inform a design language that supports an infrastructure for a highly adaptable wardrobe.
Drawing from naturalistic reference points, innovative materials cater to heightened functionality, while minimal yet distinctive basics extend a seasonal range of endless outfitting options. A dedication to quality garments lies at the heart of the Norse Projects philosophy, underscoring the maxim: Created for Life — Good or All Seasons.
