Mesmerized by the notion of encapsulating memories through sensory contact led Scandinavian accessory brand Nordgreen to create an autumn/winter visual universe in which nature’s textures come to life and bring their wearers to reminisce upon past joys.
Taking inspiration from the introspective character of the forthcoming seasons, Nordgreen have arranged a nostalgic visual feast of autumn-winter sentiments manifested in a collection of re-imagined timewear from their timeless core range. Delicate crystals meet gentle metallic textures and minimalist dials evolve to sleek Clous de Paris patterns. Classic hues are elevated by the last rays of an enchanting Scandinavian summer.
“Right from the initial product designs, our AW22 launch was always a celebration of the amazing power of our sense of touch and the memories and stories we can tap into through our fingertips. But it’s equally an exploration of the way light is affected by textures, colours, patina and finish, and how these change with the passing of time as we move into the Scandinavian autumn and winter season.
We chose to go off the net and visit a remote summerhouse in an archetypal Danish forest to immerse ourselves in nature and materials which evoke deep feelings and memories. Melancholy. Silence. Passion. Anticipation. Fleeting moments when time almost stands still and senses come alive to every detail of the now.
The final images are a snapshot of a weekend of exploration and discovery. An epitaph to the power of reminiscence inspired by the textures and colours of nature”. – Jonathan Lowth, CBO at Nordgreen
Textured Dial Timewear
Taking inspiration from the connection between memory and texture, Nordgreen’s Pioneer chronograph is reimagined with a sensuous clous de Paris dial, while maintaining a clean and well-balanced design. The unique texture brings gentle depth to the dial and comes in timeless Charcoal Black and sophisticated Ash Grey.
Crystal Dial Timewear
As a continuation of their autumn/winter play with textures, Nordgreen reimagined their best-selling Unika and Native 28mm pieces by adding discrete, yet statement-making crystals to their dials in juxtaposition with the raw feel of brushed metal for an extra edge.
Respect and responsibility
While AW22 Tactile Reminiscence follows the the upcoming season’s trends and sentiments, the collection is created with respect and responsibility for people and the planet in mind. When purchasing a timepiece, customers are encouraged to participate in Nordgreen’s Giving Back Program free of charge, by selecting one of three charity missions supporting causes related to health, education and environment, in partnership with international NGOs. Furthermore, all of Nordgreen’s products come in responsible packaging made of FSC certified paper and recycled plastic bottles for the inner felt. Nordgreen offsets all carbon emissions and plastic consumption on a yearly basis through partnerships with Carbonfund.org and Clean Hub.
