MR PORTER is pleased to announce the launch of its latest campaign, MR PORTER Summer Stories, which celebrates global summer style through a series of multi-faceted chapters.
Launching from 29 May and spanning a three-month period, the campaign champions MR PORTER’s high-summer offer featuring 125 brands, eight which are new to MR PORTER, alongside 49 exclusive ranges. Encompassing ready-to-wear, swimwear, shoes, accessories, luxury watches, jewellery and lifestyle, the curated edit will be unveiled throughout the summer months, providing a one-stop destination for the season.
Released through five chapters, MR PORTER Summer Stories encapsulates all aspects needed for the warm weather wardrobe, from vacation wear and laid-back styles to the season’s most desirable new watches and jewellery:
For Sun, Sea And Sky (29 May) – ushers in the high summer season by showcasing the foundations of a vacation wardrobe.
Al Fresco (19 June) – celebrates Italian craftsmanship and resort wear through a series of exclusive capsules with iconic Italian brands.
Bohemian Spirit (10 July) – champions intrepid fashion for the born adventurer through seasonal product from designer and contemporary brands.
At The Bazaar (24 July) – unveils an edit of new watches and exclusive jewellery to covet this summer.
Pacific Dream (7 August) – harnesses beach and surfing energy through laid-back ready-to-wear and accessories for long, lazy days in the sun.
“MR PORTER Summer Stories is our biggest campaign to date, a standout and sustained moment that allows us to champion the best products for our customers to embrace warm-weather dressing, whatever the occasion. MR PORTER is a destination for discovery and inspiration for men and this campaign really offers something for everyone, covering all categories from luxury to lifestyle, with a fantastic mix of seasonal styles and exclusive capsule collections.” – Mr Daniel Todd, Buying Director, MR PORTER
