MR PORTER, the award-winning global online retail destination for men’s style, is pleased to announce its first collaboration with LA-based label Fear of God, designed by Mr Jerry Lorenzo. The exclusive capsule features a curated edit from Fear of God’s mainline collection. The launch is part of the final installment of MR PORTER’s Hosted By designer content series, which commemorates some of the brightest and most resonant voices in menswear.
Launching 19 January, the capsule collection celebrates the world of Fear of God and offers wardrobe solutions for the whole family by uniting exclusive styles with familiar favourites. Fear of God’s relaxed and effortless style is represented through signature staples and hero pieces from the mainline collection, including luxury outerwear and casual tailoring, all in a soft, autumnal colour palette.
The exclusive collection consists of 24 pieces across ready-to-wear, footwear and accessories, encompassing comfortable tailoring and modern structured designs, charcoal-coloured accessories and signature footwear.
Standout pieces include:
- Fear of God The Suit Jacket in Light Heather Grey
- Fear of God The Canvas Work Jacket in Rust
- Fear of God The Vintage Tennis Sneaker in Light Grey
MR PORTER will celebrate the launch of the exclusive capsule collection with a global digital campaign, alongside featuring Fear of God founder Mr Jerry Lorenzo in its digital magazine The Journal. The campaign will feature varietal storytelling and a special video, narrated by Lorenzo himself, offering a unique and intimate insight into his take on what luxury means today.
“We are honoured to be partnering with Jerry Lorenzo on this exclusive capsule collection which celebrates his modern approach to menswear. Fear of God is one of the most renowned brands in our industry today and a firm favourite with our customers, so we know the capsule and corresponding editorial will resonate globally.”
Mr Sam Kershaw, Buying Director, MR PORTER
