Mr P. is pleased to launch exclusive capsule collections with Swedish outdoor brand Houdini and Italian performance footwear brand Diemme for MR PORTER’s annual Go Out series, which raises awareness and funds for MR PORTER Health In Mind.
Debuting on 20 October, the collaborative collections celebrate the great outdoors through championing performance wear and raising awareness, funds and community engagement in support of MR PORTER Health In Mind powered by Movember. All pieces will be available at MR PORTER alongside the Mr P. x Houdini collection online at Houdini. Net profits* of each piece sold during the first two weeks on MR PORTER and Houdini will be donated to the Fund, supporting men’s mental and physical health initiatives to help men lead healthier, longer lives.
The Mr P. x Houdini capsule features seven ready-to-wear items available in exclusive colourways. Highlights include a red recycled polyester insulation jacket, a sea-blue shell anorak and a pair of grey softshell trousers alongside four merino wool pieces ideal for layering. Each item features specially designed trims including Mr P. x Houdini co-branded zip-pullers, garment patches and labels. Aligned with the brand’s ethos of putting sustainable performance design at the forefront of their business, each item in the range uses responsibly sourced fabrics including fully and partial recycled polyester and certified merino wool.
Mr P.’s collaboration with Diemme celebrates iconic hiking boots from the brand. Three styles are available including the Roccia Vet boots in a black and bourdeaux colourway alongside a pair of the Roccia Basso boots in brown. Each style features the Mr P. logo embossed on the boot tongue alongside custom orange internal footbeds, orange midsole stripes and orange laces, designed exclusively with Mr P.
“It’s been an exciting process to collaborate with Houdini and Diemme on exclusive collections to support our ongoing work around men’s mental and physical health – a first for Mr P. We knew they were the perfect partners to collaborate with because the specialist outdoor products were key for our Go Out moment and both brands share important Mr P. values such as producing quality artisan products and the use of responsible materials.”
Mr Olie Arnold, Style Director, MR PORTER
“Our Go Out campaign celebrates the power of relationships in a man’s life, which we know plays huge importance with their mental health. This year, our lead story focuses on the relationship between a father and son, and the importance of male role models, which we felt was especially timely. MR PORTER Health In Mind continues to drive this vital conversation through its digital platforms and ongoing partnership with Movember. Raising crucial funds through these Mr P. curated capsules, alongside creating content to inspire men to lead healthier, happier and more fulfilling lives, we hope to make a difference and propel change.”
Mr Rob Nowill, Content Director, MR PORTER
