Motorola and Pantone, the global color authority, have teamed up for the second time to design devices in the Pantone Color of the Year. PANTONE 13-1023 „Peach Fuzz“ is a warm and cozy shade that highlights our desire for togetherness and the feelings that come with it, offering a fresh approach to a new softness. The velvety, delicate peach tone underlines the importance of human relationships and this also applies to the devices that were chosen for it: the motorola razr40 ultra and the motorola edge40 neo.
A strong partnership
The Pantone Color of the Year, announced by the Pantone Color Institute, is an educational program that reflects the symbolic nature of color. This year the Pantone Color of the Year program celebrates its 25th anniversary with the chosen color PANTONE 13-1023 Peach Fuzz.
Ruben Castano, Head of Customer Experience and Design at Motorola, said of the continued partnership: “As technology is intertwined with humanity, we trust color to be a tool for expression and deeper, more meaningful experiences with our devices. This applies not only to the devices, but also to the software itself. The Pantone Color of the Year 2024 does just that, as it connects the virtual world we live in with our desire for deeper connections and well-being.”
Technology with a new look
The choice of PANTONE 13-1023 Peach Fuzz complements Motorola’s mission to make technology more accessible and help consumers use technology to consciously connect. When selecting devices with PANTONE 13-1023 Peach Fuzz, Motorola thought about the color message and its emphasis on the power of human connection and found that the Motorola Razr40 Ultra and Motorola Edge40 Neo embody this mentality.
Available worldwide, the motorola razr40 ultra is designed for connection and collaboration and lets expressive people stand out from the crowd with its iconic foldable design.
The motorola edge40 neo is a device that puts color at the heart of the design. The PANTONE 13-1023 Peach Fuzz vegan leather shade beautifully complements the device’s warm, contoured design and stimulates the senses and imagination.
“It has been wonderful to work with Motorola and see their commitment to enabling creativity, connection and personalization through color on their devices. This year’s color is particularly important for promoting connection, community and personal well-being,” said Laurie Pressman, vice president of the Pantone Color Institute. “Our 2024 Pantone Color of the Year, PANTONE 13-1023 Peach Fuzz, transitions seamlessly into virtual and real life, making it an ideal color for the physicality of digital devices. We look forward to seeing how our audiences will use the capabilities Motorola offers to enable and facilitate further connections.” The motorola razr40 ultra and the motorola edge40 neo in the Pantone color of the year 2024 will be available in Germany. Availability will be communicated at a later point.
Motorola’s path into the fashion world
Motorola has been paving its way into the world of fashion and design for some time now. In addition to the successful partnership with Pantone, the Lenovo subsidiary has already toured through several major cities in Germany and Austria this year alongside the hyped streetwear label 6PM, founded by young designer Achraf Ait Bouzalim. On the brilliant pop-up tour, the up-and-coming brand presented itself to the young fashion audience and presented itself in the fashion environment for the first time. Motorola also demonstrated its sense of trends and sense of style at the Positions Art Fair in Berlin.
