MODUS VIVENDI introduces the Towel Swimwear and the Roller Skater Campaign from Spring – Summer 2023 Collection. The perfect blend of style and function that unite in Rio de Janeiro. Time to travel back in time to the 80’s.
Rio de Janeiro, Brazil – May 2023 – Get ready to embrace the vibrant spirit of the 80’s. MODUS VIVENDI is thrilled to announce the launch of an electrifying collaboration between Towel Swimwear and Roller Skates. Inspired by the nostalgic charm of this iconic era, this combination brings together the retro appeal of roller skates with the colorful and stylish designs of towel swimwear. Get ready to groove and skate your way along the picturesque seaside coast of Rio de Janeiro, where fashion meets fun!
Lace-up your roller skates and take to the boardwalks of Rio de Janeiro, relishing in the carefree joy of gliding along the coastlines. The Roller Skater Campaign invites colorful swimwear lovers and nostalgia enthusiasts to embrace the spirit of the 80’s and experience the exhilaration of summer roller skating in style.
Inspired by the picturesque seaside coast of Rio de Janeiro, renowned for its stunning beaches and vibrant atmosphere, this innovative swimwear design, celebrates the fusion of fashion and recreation. With its stunning designs and functional features, the towel swimwear line is a testament to the spirit of Brazil and its love for color, energy, and expression.
To complement the Towel Line, swimsuits are designed with retro flair, featuring vibrant colors and an authentic 80’s aesthetic to pay an homage to that era of self-expression. The towel swimwear collection takes inspiration from the vibrant hues and geometric patterns that defined the 80’s fashion scene, offering a range of swimsuits that are both stylish and comfortable.
Each piece is crafted using high-quality materials that provide excellent support and a flattering fit, ensuring that you look your best as you hit the waves or soak up the sun and designed to cater to every body type and personal preference. Inspired by the vibrant culture of Brazil, Towel Swimwear creates unique swimwear collections that combine style, functionality, and self-expression.
Embrace your inner roller skater and experience the sheer joy of gliding along the iconic coastlines of Rio de Janeiro with your favorite Towel Swimwear.
Photography / Video Director: Gastohn Barrios @gastohn.barrios
Model: Bruno Krause @krausebruno
Executive Production: Matias Santos @matusantos
Video Camera: Luiz Júnior
In-Site Producer: Flávio Jardim
Stylist: Sergio Araneo