MODUS VIVENDI presents Peace Line and the „Everyday Basics“ Campaign

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Everyday Basics

MODUS VIVENDI introduces Peace Line: Elevating Everyday Comfort with basic underwear.

Peace Line is thoughtfully designed to enhance comfort and ease in daily routines, providing wearers with a comfortable cotton underwear at its simplest design. A testament to MODUS VIVENDI’s commitment to provide comfortable solutions for the everyday wardrobe. This line features a variety of basic simple styles, from essential briefs to timeless boxers, all designed to enhance comfort and ease in daily wear.

Peace Line is crafted from high-quality eco-friendly cotton textiles, sourced responsibly to align with the brand’s commitment to sustainability. All designs in the collection are knitted according to the Global Organic Textile Standard (GOTS), ensuring the highest standards in organic textile production. Additionally, the dyeing and washing procedures adhere to the Organic Content Standard (OCS), emphasizing MODUS VIVENDI’s dedication to environmentally conscious manufacturing.

At the heart of the Peace Line is a vibrant spectrum of colors inspired by the iconic rainbow flag. Each hue represents a facet of the collection’s core values, including freedom, love, and the celebration of individuality. The designs are a nod to the rich symbolism of the rainbow, transcending barriers and embracing the beauty of diversity.

MODUS VIVENDI, a fashion brand that’s dedicated to timeless elegance, is proud to introduce its latest line from the FW 23/24 Collection, Peace Line. An exceptional collection of basics and classic underwear that redefines comfort and style while championing eco-friendly practices and promoting a huge message of inclusivity, diversity, and equity.

MODUS VIVENDI recognizes the importance of creating fashion that resonates with the values of inclusivity and equity. This line goes beyond being just clothing; it is a statement that promotes a world where everyone feels seen, heard, and celebrated for who they are. We hardly believe that fashion should be a reflection of people’s values, and with the Peace Line, the brand aims to foster a sense of unity and acceptance.

The rainbow flag serves as a powerful symbol of hope, love, and equality, and the brand wanted to channel these feelings into a collection. A Celebration of inclusivity, diversity, and equity in eco-friendly underwear.

Credits

Photography:
@olissotstudio

Model:

Mike Ramirez
@myk.019

Location:
Paris, France