One of the hottest lifestyle brands in the UK teams up with one of the premier metaverse identities. Inspired by elements of sci-fi and hypothetical iterations of the world wide web combined with digital, glitch-effect, enlarged, repeated and all-over-printed graphics, in iconic HYPE. tradition. With the emphasis of highlighting and expressing the juxtaposition between reality and the digital world.
The collection boasts scroll-stopping hoodies and t-shirts for everyday wear, showcased in the virtual universe indefinitely and available in reality for a limited time period. With the notion of creating new consciousness in the metaverse using traditional and digital methods and deconstructing them as a human would do.
Highlighting the Spray and Barcode designs, referencing to both HYPE. & Vogu’s creative spaces and brand values. Encompassing HYPE.’s out-of-this-world soft-touch fabric bases, it’s a collection ready for every occasion. Together, HYPE. and Vogu will set the benchmark for successful web3 partnerships.
