Maui Jim celebrates ‘Ekahi: Collection Launch and Rebranding Party with Brand Ambassador Evan Mock

Maui Jim presented ‚Ekahi‘, the new collection of polarized sunglasses, at an exclusive party attended by over 900 guests. These include industry experts, loyal customers, representatives of the international press, influencers and trend-conscious members of the Maui Jim ‚Ohana (Hawaiian for family).

Special guest of the evening was new brand ambassador Evan Mock, a versatile actor, skater and the face of the „Color You Can Feel“ campaign, who enlivened the party as a DJ for this special occasion.
Upon arrival, guests were symbolically transported to world-famous Hawaiian beaches and their sunsets as Maui Jim made essential elements of its brand DNA part of the city for one night.

Guests were offered the exclusive opportunity to discover the new ‚Ekahi‘ collection. The first collection designed and produced by Kering Eyewear. The event allowed participants to try on the dynamic new sunglasses and experience the extraordinary PolarizedPlus2 lenses up close using special polarized video screens. With the help of an innovative surfing simulator inspired by the arcades of the 80s, players could challenge each other and fully immerse themselves in the Maui Jim world.

This type of “retailtainment” will also soon be available at select authorized Maui Jim dealers worldwide.
Roberto Vedovotto, President and CEO of Kering Eyewear, commented on this special occasion: „We are delighted to join Evan Mock and our guests in celebrating this special moment and the ‚Ekahi collection tonight. This evening is about color, style and innovation – an unforgettable chapter in the history of Maui Jim and Kering Eyewear.“

Other notables and friends of the house who attended the event included Giulia Calcaterra, Ignazio Moser, Bogdan Gnatovich, Maud Le Car, Kyllian Guerin and Yousef Alsudais.