Actresses Úrsula Corberó and Greta Lee star alongside actor and Brand Ambassador Stéphane Bak in a new campaign that celebrates the symbiotic connection between LOEWE Perfumes and the natural world. Emphatic, hyper-dramatised and conversational, screen test-inspired shots celebrate the actors’ emotional range and the power of perfume to transport our senses.
The campaign marks the release of LOEWE Aire Anthesis: a unisex fragrance from the Botanical Rainbow collection, which is the first in a new generation of scents featuring a signature ‘LOEWE Accord’, based on the Spanish rockrose. Key scents from the LOEWE Botanical Rainbow collection appear in dialogue with the campaign’s protagonists: LOEWE 001 is photographed with Stéphane Bak and Úrsula Corberó in a nod to the line’s sensuous character, designed to be shared by partners. The new unisex LOEWE Aire Anthesis appears with Greta Lee performing a series of ethereal poses. The masculine LOEWE Esencia EDP and feminine LOEWE Solo Ella EDP are paired with Stéphane and Úrsula respectively, who both play on exaggeration in gesture and stance.
In addition to the Botanical Rainbow fragrances, the campaign highlights the redesign and relaunch of the Madrid-inspired luxury collection, Un Paseo por Madrid. Rebottled in a new flask—the Botanical Rainbow’s archetype block-shaped design—the Un Paseo por Madrid collection features a distinctive marble cap, as captured in the campaign alongside Greta Lee.
With images by photographer and long-time LOEWE collaborator Tyler Mitchell and a film by director Albert Moya, the campaign explores the ways human emotion and natural phenomena evoke an emotional reaction. Entwined with flowers, leaves, and other botanical elements arranged in the style of Japanese ikebana, the talents demonstrate a kaleidoscope of feeling, from the serene to the bold.
Highlighting the unique blend of artisan craft, nature and creativity that lies at the heart of LOEWE Perfumes, the campaign stills combine the talent portraits with collaged still-life compositions created by Netherlands-based artist Nicola Kloosterman. The bottles are shown in graphic encounters with fractured botanical elements, illustrating the scents’ interplay with raw nature.
About the talents
French actor and comedian Stéphane Bak is a LOEWE Brand Ambassador, recently appearing as the face of the LOEWE Spring Summer 2023 campaign. His film credits include roles in Sebastian Schipper’s Roads (2019), as well as The French Dispatch (2021) and Asteroid City (2023) by Wes Andersen.
Spanish actress Úrsula Corberó is known for her role in the celebrated Netflix series Money Heist, and is due to appear in the upcoming comedy thriller film Lift (scheduled release January 2024).
American actress Greta Lee is best-known for her roles in the offbeat Netflix series Russian Doll, and Apple TV+ drama The Morning Show, as well as starring in the critically acclaimed film Past Lives (2023) directed by Celine Song.
About Tyler Mitchell
American artist, photographer and filmmaker Tyler Mitchell received his B.F.A. in Film and Television from NYU Tisch School of the Arts. His work introduces new narratives about Black beauty and desire, embracing themes of the past and creating fictionalised moments of the imagined future.
About Albert Moya
Spanish filmmaker and producer Albert Moya’s work spans music, documentary, fashion, and experimental film. Inspired by experimental cinema, he explores film’s capacity
to evoke beauty, style, and poetry, often to surreal effect. His debut short film American Autumn was released in 2013, later followed by Baton (2018) and Foals: Exits (2019).
