Dawsons, a renowned name in the music retail industry since 1898, proudly announces the highly-anticipated opening of online store, dawsons.co.uk, and unveils a brand new brick and mortar store on London’s iconic Denmark Street.
Caldecott Music Group’s (CMG) Vista Musical Instruments division acquired Dawsons IP in June 2023, and this location marks the first ever Dawsons store in the UK capital in its more than 100 year history. It is especially meaningful given the roots of NME, another Caldecott Music Group owned brand, which was founded on Denmark Street. The relationship between Dawsons and NME is already delivering value to music fans, with Dawsons having played host to exclusive online drops of NME’s relaunched print magazine – with the first three editions selling out in minutes.
Denmark Street has always been an epicentre of music and creativity and Dawsons is proud to be part of a new music renaissance on London’s Tin Pan Alley along with the recent opening of the Outernet entertainment district – which includes the largest venue to be built in central London since the 1940s and several smaller venues.
Dawsons will offer a thoughtfully curated selection of much-loved musical instruments, gear and lifestyle products tailored to musicians and music-lovers of all levels with major brands such as Fender, Martin, PRS, Marshall, Orange, Korg, MONO, Gadhouse and more available at launch with more to come.
On dawsons.co.uk, customers have the opportunity to engage with Dawsons through a convenient Click & Collect service, allowing them to order online and collect their purchases from 23 Denmark Street.
Meng Kuok, Group CEO and Founder of Caldecott Music Group:
We are extremely proud to share another exciting chapter of the revitalised Dawsons brand with the world. At Vista MusicalInstruments, providing a seamless omni-channel shopping experience is central to our dedication to exceptional customer service. However, the heart of everything we do centres around supporting and being a partner to artists on their journey, [whether their first or fifth guitar], with a promise of much more to unfold in the future.
Holly Bishop, Chief Operating & Commercial Officer at NME Networks:
NME’s roots on Denmark Street make Dawsons’ arrival an incredibly exciting development, especially given the success of the partnership with Dawsons on the sold-out online drops of NME’s resurgent print edition. Evolving this collaboration will introduce new initiatives designed to connect emerging artists with communities and cultivate artist and fan-driven moments that elevate the music experience. NME has never been more committed to championing new music, with the flagship weekly franchise, The Cover, reserved exclusively for new talent, so we are thrilled to partner with Dawsons to unlock exclusive new opportunities that deliver for emerging artists, consumers, and fans.
Richard Metcalfe, Director Consolidated Developments:
We are overjoyed with the arrival of Dawsons on the street and it’s made even more special because of their relationship with the NME. Along with the other great music brands that have come onto Denmark Street recently with more to follow, having Dawsons here further builds on the street’s heritage and ensures it will be a thriving music hub for decades to come.
Dawsons stands ready to support and empower musicians on their musical journey. With a commitment to outstanding customer service and a passion for music, Dawsons promises an unparalleled online shopping experience, and space on Denmark Street for artists to connect with their community and customers to enjoy our collection of products.
