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The fashion industry was established to design, manufacture, market, and sell footwear, clothes, and accessories. The world is embracing fashion every day and besides showcasing the latest designs and trends, many fashion events feature industries with the most exciting innovations.
For a long time, the fashion industry was mostly targeting women, but today, men are not left behind. During the fashion events, industries showcase different designs of clothes, footwear as well as female and male accessories. Below are innovations that could radically change the fashion industry.
Mobile apps
Mobile apps targeting startups and large established firms are being developed to enable customers to fit in clothes virtually using the image processing technology. Users key in the basic information such as their height, weight, and gender, and the app records head movements. From this set of data, the app will develop a virtual version of the customer modeling the proposed clothes.
According to a business researcher for Superior Papers, the apps can help in gaining and retaining customer loyalty. When the customer installs the app, they can easily connect with the company to find what they are interested in. This technology also increases brand image by enabling businesses to create brand appeal.
This may help the upcoming retailers and fashion designers to be discovered easily and attain a market share in the fashion industry. By developing apps, various niche markets that have customers with specialized needs can be catered for. Businesses that deal with designer goods with special features can market and distribute their products using apps to boost their revenue.
Visual influencers
Fashion retailers are no longer relying on conventional catwalk shows to market their trends. Retail spaces are being transformed because many customers, particularly the millennials, have embraced a different approach to shopping. With access to the internet, and purchase options available, customers don’t have to wait to buy later. New trends are adapted and fashion companies are moving towards selling and marketing through the digital space.
A fashion blogger and writer for an essay writing service says that fashion companies can communicate to communicate their brand mission and vision in innovative and authentic ways by targeting millennials. Social media is being embraced by many fashion companies by identifying hashtags and fashion influencers in advertisements to market the products.
The online space is aimed at promoting sales and reaching a larger audience by focusing on influencers. Influencers such as social media celebrities and fashion bloggers have power over their audiences.
Industries used to adopt fashion magazines to reach out to their audience but this trend is slowly dying. The world is moving to the digital space allowing endorsement from influencers that can lead to clicks, conversions, and sales.
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“Design can” for campaigns
Design can is a resource that is available online aimed at promoting the campaign to increase diversity in fashion design. This tool was developed after fashion designers realized that gender and ethnic stratification of the design industry may not always represent customers.
Design can offer practical resources that can promote and support diversity among emerging fashion designers. The fashion industry should embrace racial diversity to allow people to recognize that times and consumer behavior have changed.
Many fashion designers are embracing inclusivity and diversity and this can redeem luxury brands and build customer loyalty. For example, Burberry conducted a Christmas campaign in 2019 to show their commitment to racial diversity and to allow customers to acknowledge their brand.
Fashion design organizations that embrace ethnic and racial diversity are likely to perform better than their peers and are more innovative. Intercultural and international exposure can help fashion businesses because their uniqueness in diverse experiences may have a positive impact on creative processes.
Artificial intelligence (AI)
AI is changing the fashion industry by playing a role in the design, manufacturing, supply chain logistics, and marketing. In the digital age, AI and machine learning innovations are incorporated to provide an automated solution to help manufacturers exhaust the best possibilities in the market.
AI is being used to design and create patterns with the correct color combinations to make them more appealing and acceptable. The technology can detect the trends that are on-demand and project new trends accurately.
AI is also applicable in fashion manufacturing, store, and supply chain. The system can perform sewing and sorting of outfits accurately and faster, while at the same time reducing labor costs.
The robots and AI-enabled machines can quickly and easily stitch fabrics while detecting faults in those fabrics. Therefore, it offers quality assurance while ensuring that the actual design shades fit well in new colors.
Automated reward program
Smart-chip technology that rewards customers every time they put on the outfit can be a great way of transforming the fashion industry. The items have a Bluetooth smart tag that is connected to an app. The app communicates directly to the clothing and allows the customer to get rewarded with points in real-time.
The reward points are redeemable for brand events, fashion shows, charitable donations, and product discounts. This innovation is available in female, male, and unisex styles, with outfits ranging from T-shirts, jackets, jeans, sweatshirts, and accessories.
Most automated reward programs assign certain points for every purchase and customers may be required to meet some minimum threshold before they can redeem the points. This may help to build customer loyalty and create brand awareness. When customers browse through your website, you can also reward them by giving them an incentive t enable them to complete a purchase.
Conclusion
The fashion industry is based on art and therefore, with people embracing technology in every aspect of their lives, it is important to create innovative ways of reaching them. The industry is changing in terms of various processes such as design, supply chain and marketing. The focus should be on how retailers and manufacturers can make a difference in this industry to make access to products faster, convenient and efficient.