Rebirth & new beginnings – no other season symbolizes these concepts as much as spring. In order to feel perfect harmony, eternal spring, you need the interaction of body and mind…
…and that’s exactly what lululemon’s new Lunar New Year collection captures: elegance and well-being that you can see and feel!
In lululemon’s new „Lunar New Year“ campaign, Oscar-winning actress Michelle Yeaoh stars in the short film „Be Spring“ alongside eight dancers from the Shenzhen Opera and Dance Theater.
In addition to celebrating spring as a season of rebirth and new beginnings, the campaign film and associated imagery also celebrates the integral connection between mind and body and the concept of well-being.
