A runway ready collection of in excess of twenty looks presented at the Freemasons Hall, Covent Garden on May 16th. Featuring a ready to wear collection boasting the contrast of streetwear in a high-end universe with monochrome and neutral colour palettes spanning the collection alongside pink and red injections.
The inclusive collection encompasses oversized and exaggerated silhouettes in a range of cotton-based tracksuits, t-shirts and dresses staying true to the brands conception. With styling assets complimenting the collections’ dark theme – Inspired by Life’s greatest conviction, to be loved.
The collection was created in days using Kornit Digital’s sustainable, efficient, on-demand production capabilities, which unlock creativity and enable brands like HYPE. to eliminate waste and deliver high-quality, long-lasting, uncompromising apparel produced here in the United Kingdom.
HYPE. will showcase their story through visual representation alongside live performance, exploring the dark side of love, the regrets, the heartbreak and the anarchy. Inspired by the way love makes you feel at it’s worst. Expressing the ultimate limits and furthest-pushed boundaries. Pairing with a dark overall aesthetic and key notes including ‘Love Kills’ & ‘Fuck Love’, the natural progression from HYPE’s. Debut lighter ‘GET YOUR OWN FUCKING LIGHTER’.
Highlighting HYPE.’s Little Black Book full of brand secrets throughout the last ten years; a tongue and cheek element transferring onto garments and accessories. A collection that’ll make heads turn, and those stop in envy.
