How the NFL has been using Fashion to propel its popularity in Germany

Photo by Brian Jones on Unsplash

The NFL’s strategic reach into new territories has been in the works for a long time. Since the early 90s, the NFL has been pursuing different strategies to establish its presence outside the United States.

NFL Week 9 Odds and other weekly odds are subjected to much mathematical testing before they are released. Still, no mathematical testing could reveal that NFL fashion would be influential in the rapid growth of American football in Germany and other parts of Europe.

What did NFL fashion do in Germany?

In Germany, the NFL organized several preseason games in the early 90s as it sought to establish NFL Europe. The NFL games were an essential connecting point between Americans and Europeans. They helped spread American football’s popularity.

Around that time, soccer was an established sport in Germany. The German Bundesliga also had no rivals among locals. Still, in a twist that wasn’t even considered a likely odd by many pundits, NFL fashion quickly spread like wildfire among young Germans.

Fashion is Leading the Way for NFL Regular Season Games in Germany

There are regular season NFL games held in London. The NFL mandates that every team plays an international game once in 8 years; NFL regular season games in places like Germany are sure to begin in earnest.

The success achieved with NFL fashion in Germany prompted the NFL to consider its fashion an important vehicle for spreading its popularity in unfamiliar climes. From caps to jerseys, hoodies, balls, protective helmets, and other NFL equipment and souvenirs; the NFL’s place in a fashion-forward society like Germany quickly became established when it was least expected.

The NFL’s move into Germany has resurged as it is now in the search for venues to host its regular season games. NFL International games are coming to Germany and riding hot on the wings of NFL fashion. There are no doubts about the NFL’s acceptance in Germany. American football has made a lot of leaps in Germany through NFL fashion. However, the NFL has to first resolve the challenge of finding a suitable venue to host the games due to the limited capacity of German stadiums.

Conclusion

Soccer is a major sport in Germany. Through its fashion, the NFL has won many young hearts over and established its presence in Germany. While fashion has primarily been a major success point for its successful German entry, the NFL should deliberately focus on using fashion to propagate its spread into new territories, especially in high fashion destinations worldwide.