This new luggage line is meticulously crafted from a 97% recycled premium polycarbonate hard shell, the first ever in a piece of luggage – made possible through an interplay of innovative production processes. Diverting carefully selected post-consumer waste like CDs from landfills, this luggage also boasts a 100% recycled interior while its production journey reduces CO2 emissions by an impressive 72%.
A series of eye-catching visuals flanks the launch. “The introductory campaign shall in no way be inferior to this innovation,” is how Stefan Holwe, CEO of Horizn Studios, defines the common goal. To bring this campaign to fruition, he appointed the newly founded agency twentyrising, and tasked Horizn Studios’ newly appointed creative director, Paul Kominek, with its supervision. The team developed a software, which recycles existing images from the internet and automatically transforms them into so-called glitch art. The result? A fully recycled campaign, down to every single ad.
Product Details:
Durable, sustainable and lightweight, the 97% recycled polycarbonate hard shell comes in a choice of matte finishes and is complete with premium recycled lining. Developed with unparalleled attention to detail, it‘s 100% vegan and ships carbon-neutrally. All luggage comes with a lifetime warranty. Because the most sustainable suitcase is the one you only buy once.
The company decided to market this product line at the same price level as their regular luggage so that sustainability doesn’t pose a financial burden to anyone.
• Hard shell made from premium polycarbonate (97% recycled) • Lifetime warranty
• German engineering
• Four-stage, bio-filled telescopic handle
• TSA-approved lock
• Four high-end 360° Japanese spinner wheels
• Two dual-zippered recycled mesh screens (100% recycled) • High-end, water-resistant lining (100% recycled)
